Japan's tourism sector has experienced a remarkable rebound post-COVID, exceeding industry expectations with its swift recovery. This resurgence, driven by the weak yen and Japan's rich cultural appeal, brings its own set of challenges, including overtourism. This phenomenon strains infrastructure and impacts both locals and tourists. Additionally, labor shortages and a lack of adequate accommodations are compounding these issues.  GR Japan, with our industry and public policy expertise, shares updates on the sector and takes a deep dive into these challenges.

Please read the attached report for our insights.