Japan’s automotive sector is undergoing a major transformation driven by sustainability goals, technological shifts, and evolving trade policies. Toyota’s diversified strategy has helped it maintain global leadership, while Nissan and Honda’s recent merger discussions highlight the pressure on legacy automakers to adapt.

With looming U.S. auto tariffs adding to the challenges, Japanese carmakers must rethink strategies, strengthen global partnerships, and engage with policymakers to stay competitive.

Read the full report in the attached PDF to explore how Japan’s industry leaders are navigating these changes.